ABOUT US
Chicken Republic is a proudly Nigerian brand that comes from humble beginnings. We opened our first Chicken Republic restaurant in Lagos in 2004 and are presently trading in over 150 locations across Nigeria and Ghana, with plans to operate 430 restaurants by the end of 2024.
From the start our vision has been: to be the most loved quick service restaurant brand in West Africa. Our “Taste More” philosophy encourages a bold spirit of adventure as we set out to challenge the status quo by providing our customers with tasty, everyday affordable value meals in clean, cool ambient restaurants that offer good customer service.
We invite our customers to experience more as they interact with our brand and enjoy our Soulfully Spiced Chicken and tasty sides, all flavoured to perfection with our unique blend of authentic West African herbs and spices.
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From the start our vision has been: to be the most loved quick service restaurant brand in West Africa. Our “Taste More” philosophy encourages a bold spirit of adventure as we set out to challenge the status quo by providing our customers with tasty, everyday affordable value meals in clean, cool ambient restaurants that offer good customer service.
We invite our customers to experience more as they interact with our brand and enjoy our Soulfully Spiced Chicken and tasty sides, all flavoured to perfection with our unique blend of authentic West African herbs and spices.
Chicken Republic is a committed supporter of Nigerian production. Most of our products are sourced directly from local, Nigerian suppliers. Our philosophy is “People Capability Always”. We pride ourselves on being an equal opportunity employer, with a strong focus on creating opportunities for women and young adults.
As a Nigerian brand, facing challenges and overcoming obstacles is in our DNA. Our motto is, “happy, but never content”. This quest for excellence, together with, our committed staff, local partnerships and loyal customers has led us to be the fastest growing, chicken focused, quick service restaurant chain in the country today.
Chicken Republic is proudly owned by Food Concepts Plc. As such, we adhere to excellent corporate governance and sustainability practices. The Chicken Republic brand complies with SEC regulations, committed to by the Food Concepts Group.
Chicken Republic is a committed supporter of Nigerian production. Most of our products are sourced directly from local, Nigerian suppliers. Our philosophy is “People Capability Always”. We pride ourselves on being an equal opportunity employer, with a strong focus on creating opportunities for women and young adults.
As a Nigerian brand, facing challenges and overcoming obstacles is in our DNA. Our motto is, “happy, but never content”. This quest for excellence, together with, our committed staff, local partnerships and loyal customers has led us to be the fastest growing, chicken focused, quick service restaurant chain in the country today.
Chicken Republic is proudly owned by Food Concepts Plc. As such, we adhere to excellent corporate governance and sustainability practices. The Chicken Republic brand complies with SEC regulations, committed to by the Food Concepts Group.
From our humble beginning in Lagos in 2004, until today… our story is one of many twists and turns. With that said, we’ve always remaind true to our passion and that is to share our food with people that LOVE our Soulfully Spiced Chicken meals, flavoured with our secret blend of authentic West African herbs and spices.
We are a proudly home-grown brand and we choose to spread the LOVE to all our customers through our committed staff, as we continue our quest to let everyone TASTE THE LOVE.
OUR PEOPLE
People Capability Always is a driving force in our business. Our Human Resources Division trains, develops, recognises and rewards our people, whilst enriching lives and growing our business in the process. We strongly believe that our people approach is fundamental to achieving our vision.
On this basis, our values are entwined with the Food Concepts Plc vision statement represented by the ‘LOVED’ acronym. These values are the foundation of behaviours we aim to instill in all our employees and is the golden thread that runs through everything we do.
For more information please visit www.foodconceptsplc.com
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On this basis, our values are entwined with the Food Concepts Plc vision statement represented by the ‘LOVED’ acronym. These values are the foundation of behaviours we aim to instill in all our employees and is the golden thread that runs through everything we do.
For more information please visit www.foodconceptsplc.com
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LOVEWe are passionate, relevant, caring, respectful and committed. |
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OWNERSHIPWe act with integrity and take pride in ourselves, our company and country. |
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VALUEWe add value to everyone and in everything we do. |
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EXECUTIONExecution is what we do best. |
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DRIVEWe take initiative and push forward to exceed expectations and achieve our goals. |
FRANCHISING
We began Franchise operations for the Chicken Republic brand in 2007. We have learnt many lessons along the way, specifically with regards to what is required to enable success in the West African market.
The key benefits that we offer Chicken Republic franchisees include:
- Strong Brand Image: Chicken Republic is a leading QSR brand, with high levels of brand awareness and a loyal customer base. It is also the fastest growing QSR brand in Nigeria
- Site Selection & Property Development: We provide assistance with the selection of new sites, provide key insights with respect to landlord negotiations, manage the build of new stores, procure key assets at discounted rates and have a team that is committed to the refurbishment and maintenance of stores on an ongoing basis
- Products Customers Love: Our Soulfully Spiced Chicken and tasty sides were specifically developed to appeal to the West African palette
- Supply Chain Division: Our centralised procurement, warehousing and logistics, pie production unit and central kitchen are just some of the ways in which we leverage economies of scale, improve operational efficiencies and manage quality control so that you can offer customers everyday affordable value
- Training & Development: We have a built for purpose training centre that is well equipped to upskill both franchisees and restaurant staff
- Strong Marketing support: New store launches, local store marketing kits and regular national campaigns are brought to life via a strong focus on outdoor, below the line and digital marketing campaigns
Strong Brand Image:
Chicken Republic is a leading QSR brand, with high levels of brand awareness and a loyal customer base. It is also the fastest growing QSR brand in Nigeria
Site Selection & Property Development
We provide assistance with the selection of new sites, provide key insights with respect to landlord negotiations, manage the build of new stores, procure key assets at discounted rates and have a team that is committed to the refurbishment and maintenance of stores on an ongoing basis
Products Customers Love
Our Soulfully Spiced Chicken and Tasty sides were specifically developed to appeal to the West African palette
Supply Chain Division
Our centralised procurement, warehousing and logistics, pie production unit and central kitchen are just some of the ways in which we leverage economies of scale, improve operational efficiencies and manage quality control so that you can offer customers everyday affordable value
Training & Development
We have a built for purpose training centre that is well equipped to upskill both franchisees and restaurant staff
Strong Marketing Support
New store launches, local store marketing kits and regular national campaigns are brought to life via a strong focus on outdoor, below the line and digital marketing campaigns
For more information on becoming a Chicken Republic franchisee please visit www.foodconceptsplc.com or email franchising@foodconceptsplc.com
SOCIAL RESPONSIBILITY
We believe that social and environmental responsibility extends well beyond a few initiatives that are supported annually. Rather, for us, it is a culture and an attitude that exists within the fabric of our way of doing business. We recognise that we have a responsibility to support the communities and environments in which we operate and ensure that we impact them positively. For more information on our ESG and sustainability commitments please visit www.foodconceptsplc.com
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