Chicken Republic Gets Kiddie Cool with New Meal
Leading world-class modern African brand; Chicken Republic continues to make inroads in satisfying the needs of its varied and growing target market – by launching an exciting new product specifically for kids. The boxed meal combines some of Chicken Republic’s favourite offerings with an extra fun freebie.The meal – known as The Cool Kids Meal consists of a Mini Chicken Hotdog, fries, Five Alive and an instant gift in a box, priced at N900. A whole lot of cool and great taste in one that’s set to be a firm favourite amongst the younger fans of this dynamic brand.
According to Chicken Republic’s Head of Marketing & PR, Mrs Susan Rotimi, “We’re extremely delighted with initial feedback on the new product and the kids are tickled by the free gift.”
Speaking at a press briefing on the new product, the company’s Chief Executive Officer, Mr. Steve Francis said introduction of the Cool Kids Meal is in line with the brands strategy of segmenting its customer base to identify and explore key consumer niches. “We recognise that children have a significant impact on the success of many businesses – even though they spend little or have no actual money. Kids want to be entertained, have fun and be cool – and we want to give them this opportunity,” he said.
Chicken Republic is the fastest growing chicken QSR in West-Africa and the Number 1 chicken Quick Service Restaurant (QSR) in Nigeria with 65 stores across Nigeria and in Ghana. The business is also embarking on aggressive product innovation drive as part of its strategy to increase market share.